“Real estate agents tell us that potential home buyers make a ‘street decision’ in less than 12 seconds on whether or not to view a home that’s for sale,” says Niki Decker, senior manager of product and marketing for Fypon, creator of National Curb Appeal Month. “That’s a very short time to make a large impression and it all relies on the curb appeal of the house.
“Different curb appeal elements, such as well-maintained shrubbery, decorative millwork and trim, colorful plants and an appealing front entryway can have a fast, positive impact on home buyers. Even if your home is not for sale, curb appeal is important in setting a welcoming tone for your family and visitors.”
According to the 2014 Cost vs. Value Study conducted by Remodeling magazine, many products added to the home have a high return-on-investment at the time of a home sale. Adding energy-efficient vinyl windows as a mid-range project to a home can have a cost recoup value of 78.7 percent, while the addition of vinyl siding can have 78.2 percent recoup rate.
The same study reports that the replacement of an easy-care fiberglass entry door can have 70.8 percent of the cost recouped, while a new roof on the home has a 67.6 percent cost recoup. A recent study from the National Association of Home Builders reports that the three most wanted outdoor features consumers desire for their home exteriors are lighting, a patio and a front porch.
“Whether you’re adding a new component to the home’s exterior or ‘sprucing up’ existing elements, color plays a major role in creating curb appeal,” says Kate Smith, president of Sensational Color. “Adding color to the home exterior should be done in a ‘top-down’ approach so there’s a unified flow that creates an overall pleasing impression.